Brand identity
A brand that shows who you are and why you’re different.
You receive
- Logo and visual identity
- Colours and typography
- Brand guidelines
- Business cards and marketing creatives
Creative Intelligence for brands that want to stand out ✦ + • + ◇
One studio for your brand, website and ads.
From brand identity to website design and advertising, we bring every touchpoint together through thoughtful strategy & cohesive creative direction — helping your business communicate its value, build trust and stand out.
Sound familiar?
Your business has more to offer. Does your brand show it?
- Your branding, website, packaging or ad creatives feel disconnected, making your business look less established than it is.
- Your website or product presentation doesn’t clearly communicate your value or why customers should choose you.
- Your marketing struggles to stand out, capture attention or turn interest into action.
When your brand, website and marketing work in isolation, you miss opportunities to build trust and stand apart.When every touchpoint works together, your business becomes easier to recognise, trust and choose.
What we do
Build trust. Create distinction. Drive growth.
Palettiq brings your brand, website and advertising together under one cohesive creative direction — creating a consistent experience that builds trust, communicates your value and gives customers more reasons to choose you.
Custom-designed websites
A website built around your business and the action you want visitors to take.
You receive
- Strategy and user journey
- Custom design, no templates
- Built for speed and security
- Optional add-on: Website Care
Ad creatives
Ads that look like your brand and stop the scroll.
You receive
- Static ad sets for social
- Sized for every placement
- Seasonal and offer campaigns
Packaging design
Packaging that makes your product stand out on the shelf and online.
For product brands.
You receive
- Product labels and packaging artwork
- Print-ready files for your printer
- Packaging that matches your brand
- Marketing collateral
How it works
Four simple steps.
- Step 1:
Discovery Call
A discovery call to understand your business, audience and project goals.
- Step 2:
A fixed quote
We quote one project with a clear scope.
- Step 3:
We deliver it
To the agreed scope and timeframe.
- Step 4:
A 30-day check-in
We review what’s changed together. Ongoing support is there if you want it.
Selected work
Brands, websites and ads Palettiq designed.
E-commerce · Packaging & brand
Building brands in e-commerce
Brand story, logo, packaging and user guides for e-commerce brands across beauty, salon and home living, together with Shopify store for a cohesive brand experience on all storefronts.
App · Brand & UX/UI
Designing a mobile app that connects influencers and brands
Applied the Double Diamond Design Methodology: user research, personas, journey maps, user flows, a design system and a prototype tested with users. Brand and app design led by Palettiq.
Retail · Ad creatives
Retail digital ads
One offer, one look, resized across every placement. Photography and videography by Palettiq working with fashion models.
E-commerce · Packaging & brand
Product brand packaging
Packaging design for an electric toothbrush brand.
Healthcare · Brand, website & growth
How a multi-site allied health group grew from 4 clinics to 13
Led the end-to-end rebrand including brand strategy, naming, visual identity, brand guidelines, messaging and communications. Led the design of the allied health company website, delivering a modern digital presence that enhanced the patient experience.
Retail · Ad creatives
Retail digital ads
One offer, one look, resized across every placement. Photography and videography by Palettiq working with fashion models.
Healthcare · Advertising
GP referral poster: How to Refer Patients
GP-facing poster and social ad promoting bulk-billed physiotherapy, dietetics, exercise physiology and psychology services. Included in the referral package.
E-commerce · Shopify website design
Shopify stores for e-commerce brands
Shopify stores designed for e-commerce brands in beauty, salon and home living, each built around its own brand style.
E-commerce · Packaging & brand
Beauty brand packaging
Packaging, product illustration and brand design for a beauty product brand.
The Palettiq Creative IQ Palette
A colour palette with purpose ✦
A colour system designed to express the thinking behind the brand.
Palettiq Ink provides the foundation.
Soft Ivory creates the space.
Digital Lavender, Vanilla Sky Blue, Mint, Creative Coral and Butter bring the creative intelligence to life.
Together, they create a considered balance of structure and expression, strategy and creativity, intelligence and imagination.
The colour palette shapes perception, creates distinction and helps a brand connect.
Every colour is part of the Palettiq Creative IQ.
Strategy × Creativity × Intelligence
Grounded in strategy.
Inspired by creativity.
Designed to connect.
Foundation
Brand accent
Creative palette
Meet the Designer
Designed by a qualified brand designer.
Palettiq trained in graphic and web design, has postgraduate studies at UNSW and holds UX/UI Transform and Elevate credentials.
Every project is led by Palettiq, start to finish.
“The rebrand significantly enhanced [the organisation’s] professional image, strengthened brand recognition, improved consistency across patient and referrer touchpoints, increased confidence among referring general practitioners and medical centres, and established a scalable brand platform to support the organisation’s continued growth and expansion.”
“Palettiq worked on packaging design, brand logo, and posters for our online shop. Palettiq is proficient in cutting-edge design software and manages our social media accounts to promote our brands on Facebook, Instagram, TikTok, etc. Palettiq Studio also communicates with influencers as scheduled for our campaign.”
“Absolutely loved working with [Palettiq]. She explained everything really well and was a pleasure to work with. It was overall such a fun shoot. I would highly recommend [Palettiq] and am grateful to have had this opportunity.”
Is Palettiq right for you?
For businesses ready to stand out.
We’re a great fit if you…
- Want a cohesive brand presence across your website, marketing and customer touchpoints
- Are ready to communicate your value clearly and differentiate your business
- Value creative strategy informed by real-world business and marketing experience
- Are launching, refreshing or growing a service business or product brand
Work with Palettiq
Frequently Asked Questions
How much does a project cost?
Every project is tailored to your needs and quoted based on the agreed scope. You’ll receive a clear proposal outlining the deliverables and cost before work begins.
Can I engage you for just one service?
Whether you need brand identity, a website, advertising creative or packaging design, you can start with one service or bring several together under one cohesive creative direction.
Who owns my website?
You do. Once your project is paid in full, ownership and handover of the agreed website deliverables will be outlined in your project agreement. You can manage your website yourself, work with your own developer or choose our Website Care service for ongoing maintenance and minor updates, depending on your website setup.
Do I need an established brand before starting a website or advertising project?
Not necessarily. We’ll assess what you already have and recommend the most practical starting point, whether that’s refining your existing brand or developing the foundations first.
Where are you based?
Palettiq Studio is based in Sydney, Australia, and works with businesses across Australia.
Creative Intelligence
From intelligence to imagination.
Strategy gives ideas direction. Imagination gives them distinction. We bring both together to build brands, design websites and create advertising with purpose.
Tell us about your project
Let’s move your business forward.
Tell us about your business and what you need. We reply within 24 hours.
Prefer to talk first? Book a Discovery Call